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- Strategy
- Brand Development
- Creative Direction
- Digital design
- App Design
The Ask: Transform Alluo into Unit-e, establishing it as the leading peer-to-peer payment and management platform for saving, spending, and conducting borderless transfers.
The primary objective was to rename and rebrand Alluo to Unit-e, emphasizing innovation, reliability, and global accessibility to appeal to a diverse international audience. This scope encompassed a comprehensive redesign of the mobile app and all brand touchpoints to ensure a cohesive and engaging user experience.
