legitimizing breadlesssandwiches as alow-carbcategory
- Strategy
- Brand Development
- Experience Design
- Creative Direction
- Launch
- Content production
THE ASK was to help legitimize breadless sandwiches as a low-carb category and move the category from early adopters to the early majority.
THE SCOPE was to end-to-end brand design and launch; this included strategy, brand design, website, experience design, go-to-market, content creation, and ongoing brand growth.
THE SOLVE was creating a premium yet approachable brand that emphasizes that sandwiches without bread aren’t less—they’re more. We created a brand for people who have always had to order off the menu to get the healthier alternatives they crave. Breadless empowers natural go-getters to continually make health-conscious choices.
Marketing
Website Design
Experience Design
