crafting thoughtful andinspiring everdaywomen’sfashion
- Strategy
- Brand Development
- Creative Direction
- Launch
- Art direction
- Digital design
THE ASK: Transform Christie Brown, a distinguished 15-year-old African fashion house, into a contemporary essential for everyday women.
THE CHALLENGE: Christie Brown has long been celebrated for its unique blend of African heritage and craftsmanship. However, the brand needed to evolve to maintain its relevance and appeal in the rapidly changing fashion landscape.
THE SCOPE: Our team collaborated closely with Christie Brown’s founders and key stakeholders to ensure the brand’s heritage was interwoven into its new identity. Key initiatives included Market Research, Brand Redefinition, Visual Redesign, Digital Transformation, Launch and Creative Direction.
Campaign production
Lookbook photography & art direction
Print collateral
haute readyto wear
Social media content
Packaging
